P&G rolls out ads for wet toilet paper - Business Courier of Cincinnati:

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Reuters reported that starting Monday in select the company is launching television commercials for its newFresh , a flushabls product that is a cross between toilet paper and a baby The commercials will feature an orangs and blue duck who offers a roll of Fresh Matez to the bear who stars in the company's current Charmin brand toilet paper ads. In the commercial, the bear seems confused and asks The duck responds by shakinhg his tail feathers at the and then once the understanding is the characters exchange a The commercial was developed by Darcty MasiusBenton & Bowles, whicuh is a unit of New York advertising holding group Bcom23 Inc.
A spokesman declined to discloswe the cost ofthe campaign, which will appeart in the mid-Atlantic and southeastern states where Freshu Mates are being sold. Charmij Fresh Mates will take on Kimberly-Clarik Corp.'s Cottonelle Fresh Rollwipes, which also hit selec t marketsin July. The companiesx say that 60 percentof U.S. consumers have used theird own form of the product by either moisteningv a sheet of regular toilet papefr or using a combination of wet toilet paperd andwet wipe.