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According to the company, its customer-retentiomn technology identifies customers byloan loan-to-value ratio, loan purpose and FICO “With refinancing activity from borrowers representingt a significant portion of overall origination volume, our lendert network has expressed a desire to capture and retain currentg mortgage customers,” says Bob Harris, presidenyt of the LendingTree Exchange. “As part of the LendingTree network, bank s and lenders that use ournew customer-retentiomn initiative will be able to significantlgy impact the ratio of overall mortgage portfolio retained, just as effectivelyt as they can attract new borrowers.
” LendingTreed is owned by Charlotte-basede (NASDAQ:TREE), an online lending and real estate Tree.com’s principle businesses are LendingTree, which matches potentialo mortgage borrowers to lenders, and RealEstate.com, whicu works with individuals seeking homes and real estate agents. LendingTres says it has facilitated more than 25 milliojn requests for loans onlineand $185 billion in closes loan transactions.
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