Saturday, August 27, 2011

bizjournals Media Kit - Audience Demographics

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61.1% Male 38.9% Female Average HHI — $97,661.50 8.5% have a portfolio valued in excessof $500,0000 bizjournals reaches an executive-level audience of affluent decision makers. 46.9% are business decision makers orinfluenceras 22.6% have started or plan to start thei own business 13.2% are C-leveo executives and owners 19.1% are in senior management positions 78% of traffic occurs between 8 a.m. and 6 p.m. 76.3 read business news online 60.1% read or signed up for emaiol newsletters 83.6% shopped online 72.9% made a purchase online bizjournals reachesw a core audience of loyalB2B 98% do not regularly visiyt Yahoo! Small Business Online 86% do not regularluy visit Forbes.
com 80% do not regularlyg visit Reuters.com bizjournals deliverxs well-educated, professional, active onlinee consumers. Source: Nielsen Fall 2008 Nielsen NetView, July 2008

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