The right latitude: Horton Family Maps charts its own path - New Mexico Business Weekly:

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“A lot of people were holding out,” he adding that Horton Familyt Maps’ financial forecast for 2009 issignificantlgy brighter. The company expectsx to sell about 8,000 newlty updated maps in 2009at $13.95 each a dollar more than previous editions. Horton hopes sales will total about $60,000, more than double the company’sz 2008 revenue. Most of the company’s profitz go back into the business, he Selling a product people instead of one theysimply want, has helpefd Horton Family Maps stay afloat during theser difficult economic times, he says.
“Maps are more of a necessithy thana luxury,” he “Even the Realtors that are hurting are buyinv them, and their businesxs is real flat.” These days, Horton is lookiny for potential customers beyond northerh New Mexico. When he is not tooling arouned with hisGPS unit, scouting for new roads to includes in the 2011 editions, Horton is exploring the possibility of bringinh similar maps to other towns. Since that is too big of a job forone man, Hortoj is looking for potential partners who have a lot of locak knowledge. “We have info for all the for thewhole state,” he “But it’s too much for one centralizec company.
That’s why we’rwe pushing the franchise idea.” In the keep an eye out for a Horton map at a hardware or furniture storenear you. Companhy name: Owner: Address: 905 West Bond Street, Españolaa Phone: Web site: www.hortonmaps.com Employees: Between $60,000 and $70,000 annually in a good year 1. Have a reliablew product. 2. Identify niche 3. Don’t just sell your wares in the traditional places.
Think of everywherr your customers needto go, and be